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The surge in technology has had a massive impact on all businesses and industries, but undoubtedly one of the most impacted fields is the field of architecture. Starting from the use of 2D plans on paper to the reliance on 3D architectural visualisation services for immersive 3D visuals, the field of architecture has surely come a long way.

Do Check : 3D Architectural Visualization : Things You Need To Know

In today's digitally-driven world, architects and designers have come to realise the range of benefits that can be reaped with the simple use of modern technology and that is why they are now giving up the age-old ineffective methods of architectural visualisation and making a shift towards the use of 3D architectural visualisation services in order to showcase their project designs in the best light possible.

Do Check : 3D Visualization Technology : 5 Latest Trends An Architect Has To Know

Today, enterprises all across the world primarily focus upon the quality and visual impact of the architectural 3D renders that provide the best customer engagement rates. Therefore, the awareness regarding the skyrocketing expectations of the clients necessitates a well-thought plan for creating awe-inspiring CGI for their upcoming architectural projects. And this is where 3D architectural visualisation services come into play.

Do Check : How 3D Visualizing Architecture Helps In Influencing Customer Decisions?

In this article, we are going to discuss all about the 4 jewels of 3D architectural visualisation services i.e. image, video, augmented reality (AR) and virtual reality (VR), strengthening which can help you effectively boost your business's revenue as well as its social standing. Let's begin!


Although there are a plethora of innovative techniques to intricately showcase the interior and exterior nuances of an architectural design, the oldest and the most reliable way is still the image. It is so because the technology-driven methods of 3D architectural visualisation services have enabled the designers to create immersive CGI representations of their project vision in an immensely accurate and hyper-realistic way.


It is almost shocking to know that stakeholders often tend to overlook the rewards that can be reaped with the simple usage of videos as a tool for architectural visualisation. Just think about how much credibility a design presentation can earn from the effective incorporation of highly-realistic and personalized 3D animation videos of their design's 3D models. That's why, it is next on our list.

Walk-through videos are probably the most interesting project presentation technique that enables the clients to take a visual trip across the entire architectural design and learn all about it in a highly nuanced way. This in turn also helps the designers in enhancing the saleability rates of their project designs.


Augmented reality apps, equipment and solutions allows the 3D artists to superimpose virtual elements to the real environment in a highly innovative way so as to depict their architectural designs in an optimised manner. In other words, the latest AR technology enables the user to visualise a hyper-realistic 3D model of a given building or a house at the actual project site by just using their smartphone's camera.


One of the most popular and visionary developments in the field of technology pertains to the inception of the concept and practical usage of virtual reality techniques.

VR technology enables the user to experience a physical presence in an otherwise unapproachable virtual space via the usage of virtual reality headsets that allows them to see the project design as it would be after its completion thereby boosting the chances of design approval.

Do Check : Why Should Builders And Real Estate People Move To Virtual Reality?


We are living in an ever-changing digital world and we definitely need to improvise and evolve our methods as per the 'new normal'. Therefore, if you want to succeed and reap handsome profits from your architectural endeavours, shift to 3D architectural visualisation services today.

Contact MGFX World for more information about 3D architectural visualisation services in UK. We'd be more than happy to hear from you.

Thanks for reading! Stay tuned for more!

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