Imagine visiting 3D models of houses or apartments before making a decision. Imagine that you can see in advance the exact lines of a facade, the exact view of the street through the windows, and a virtual walk around the building.
Sounds good, isn’t it!
Real Estate developers are changing their buying strategies. They are no longer looking for buyers who visit them for a 2D rundown of the property but rather, sophisticated homebuyers who want 3D virtual reality tours and walkthroughs of properties, their neighborhood and catchment area to take all their buying decision factors into account.
Property visualisation is helping developers create a connected property marketing ecosystem by providing an in-depth understanding of the location, vicinity, appeal and daily livability of the property.
Let’s find out how 3D visualisation helps to sell the property!
1. A 3D visualisation reveals the benefits of a property
Three-dimensional models can show the benefits of a property—whole neighborhoods, schools, and parking lots that you might miss in the photographs made available to you by your realtor.
On top of that Interior visualisation can capture the essence of an apartment by illustrating in detail the functional and stylistic benefits of its design.
2. 3D visualisation helps buyers relate emotionally to a property.
It is no surprise that ads evoking emotions increase sales by 23% compared to regular ads. Professional images seem more emotionally charged to consumers, so they lead to a higher number of purchases.
3D artists not only create photorealistic images, but they are also familiar with how to manipulate an image and which details to add to emphasize certain features of a building. They choose this type of detail based on the sales process for the building and its type.
The Exterior visualisation can also be quite detailed, containing not only weather effects like sunbeams, clouds, raindrops, snowflakes and wind waving the grass, but also plants and animals.
3. A 3D visualisation improve the effectiveness of the marketing efforts
3D visualisation of homes helps property owners and real estate agencies save money by generating interest among potential buyers faster. Property owners spend less time and money on exterior renovations and usually sell their property at a higher price.
A 3D visualisation of properties for sale will greatly enhance marketing efforts, while blueprints and photos of unfinished properties will never catch the attention of potential buyers.
4. 3D visualisation helps in pre-sell
Before the advent of 3D visualisation, real estate developers and realtors could only show clients blueprints and photos of construction sites. This resulted in pre-selling even the finest properties being a challenge.
3D visualisation helps in pre-selling property. Ordinary photos and drawings of construction sites don’t capture the imagination, but 3D visualisation allows clients to see their new homes taking shape, which makes pre-selling property easier.
5. Make the modifications easy
The 3D physical replica of a proposed building can be modified to meet the needs of potential buyers. The 2D models were arduous to construct and could not be modified once they were finished.
3D visualisations allow space for a more nuanced understanding of space and the ease to modify the existing structure, as well as see the modified structure in relation to the whole structure.
The use of 3D rendering has enabled the real estate industry as well as the marketing industry to take advantage of the futuristic appeal that both of these industries strive for. Make sure to get in touch with 3d visualisation company in london if you want to leverage the magic of 3D visualisation, because without professional help, there's no way that a 3D visualiser will be able to meet your needs.